The Challenge:
Translating a deeply personal and vulnerable exhibition concept into a high-end visual language.
 

The Strategy:
A minimalist, tactile direction playing on the tension between vulnerability and strength. Utilizing raw, torn textures, a strict organic color palette, and rhythmic circular typography, the design brings intentional order and narrative breathing room to a complex psychological subject.
 

Credits:
Design & Branding: Alina Grad
Photography: Shiran Rokban

Exhibition & Art: Meital Azulay